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Advertising For Dummies
Advertising:Mastering the Art of Promotion; Setting and Working within Your Advertising Budget; Boosting Your Budget with
Co-Op Programs; Defining and Positioning Your Message; Forming an Effective Ad Campaign; Online Advertising Maximizing the
Enormous Research on the Internet; Using Print Ads; Radio: Demystifying TV Commercials; Collateral Advertising and Direct
Mail
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